• About Me

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    Maia Werner-Avidon

    I’ve worked in museums for almost 20 years doing everything from grant writing to exhibit development. For the past 10 years, I’ve focused on visitor research and evaluation. Prior to launching my evaluation firm in 2017, I served as the Manager of Research & Evaluation for the Asian Art Museum in San Francisco, establishing the museum’s first research and evaluation department. I also worked as a Research and Evaluation Specialist at the Lawrence Hall of Science in Berkeley, CA, for nearly eight years, serving both in-house and external clients. I received my bachelor’s degree from Macalester College and Master of Arts degree in museum studies from John F. Kennedy University.

  • "Maia was not just a hired evaluator; she became a partner in thinking through our theory of change and focusing on indicators of success in our programs."

    - Lindzy Bivings, California Academy of Sciences

    "Maia pioneered new approaches to evaluation and ensured that our evaluation efforts always met the field's best practices."

    - Ardice Hartry, Lawrence Hall of Science

    "What I appreciate about Maia is her willingness to be a true thought partner, and help you think about what the purpose is of the evaluation work that you want to do."

    - Gretchen Walker, The Tech Museum of Innovation