• Full Service Research & Evaluation

    Providing you with the data you need at every stage of your project

    We don't believe in one-size-fits-all evaluation projects. MWA Insights works with you to customize every evaluation project to ensure that it is focused on your unique goals, your target audiences, and your institutional contexts. Drawing on over 20 years of evaluation experience in cultural institutions ranging from art museums to zoos, we are able to tailor each project using a wide range of qualitative and quantitative methods. Whether supporting front‑end research, formative testing, or summative evaluation, we work closely with our clients to deliver practical findings that inform decision making and strengthen learning experiences.

    Study Types

    • Front-end research
    • Prototyping and user testing
    • Impact evaluation
    • Market research
    • And more

    Methods

    • Surveys
    • Interviews
    • Focus Groups
    • Observations
    • Personal meaning mapping
    • Think-alouds
    • Card sorts
    • Embedded evaluation
    • And more

    Areas of Study

    • Exhibitions
    • Public programs
    • Youth programs
    • Professional development
    • Digital interactives
    • Websites
    • Apps
    • And more
  • Projects

    Just a few examples of projects we've loved

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    Working Together: Building a Model for Diversity and Inclusion in Small to Mid-Sized Institutions

    Palo Alto Art Center & Palo Alto Junior Museum & Zoo

    The project took a multi-tier approach to addressing the lack of diversity in the museums’ staffs, combining ongoing Diversity, Equity, Access, and Inclusion (DEAI) training with a ladder of engagement for diverse populations to engage with the museums through teen leadership programs, undergraduate internships, and graduate fellowships. MWA Insights conducted evaluation throughout the 4-year project, culminating in a final summative evaluation report and white paper examining lessons learned.

    Read the full report

    Read the white paper

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    Access from the Ground Up

    Palo Alto Junior Museum & Zoo

    This project sought to better serve children with disabilities through a combination of partnerships with community, staff professional development and training, and the development of accessible STEM-focused exhibits and resources at the new Palo Alto Junior Museum & Zoo facility. Using surveys, focus groups, and interviews, MWA Insights conducted summative evaluation of the impact of the project on staff, community partners, families with a child with a disability, and general museum visitors.

    Read the full report

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    Crocker Together

    Crocker Art Museum


    This project sought to evaluate, re-imagine, and re-design the museum’s suite of Art + Wellness programming, with the goal of reducing loneliness and social isolation for target audiences, including low-income women and families, veterans, and teens. MWA Insights conducted front-end research, facilitating community listening sessions to gather data to support program design, and summative evaluation looking at program impact.

  • Clients

    Some of the amazing organizations we've been fortunate to collaborate with

    California Academy of Sciences, San Francisco, CA

    Cleveland Museum of Art, Cleveland, OH

    Crocker Art Museum, Sacramento, CA

    Filoli Historic House & Garden, Woodside, CA

    Florida Children's Museum, Lakeland, FL

    Gardens of Golden Gate Park, San Francisco, CA

    Lawrence Hall of Science, Berkeley, CA

    Mayor's Fund for Los Angeles, Los Angeles, CA

    Michigan History Center, Lansing, MI

    Monterey Bay Aquarium, Monterey, CA

    National Gallery of Art, Washington, DC

    Nelson-Atkins Museum of Art, Kansas City, MO

    Palo Alto Art Center, Palo Alto, CA

    Palo Alto Junior Museum & Zoo, Palo Alto, CA

    The Tech Interactive, San Jose, CA

    Virtual Science Center, Sunnyvale, CA

    Western Flyer Foundation, Monterey, CA